Primary research is new, firsthand, direct information that you—that’s right, you—collect from people and research. It comes from the horse’s mouth, as the saying goes. It is direct testimony and not hearsay. You get it, learn it, collect it, record it, code it, and apply it. Primary is gold. It’s the best and most valuable data you can find. The more you get, the better your decisions will be and the greater the chances your small business will succeed.
Have any examples?
By Stuart Atkins
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