Royal Wedding Marketing
Many of us watched the Royal Wedding today. I have to admit I was impressed by both the simplicity and depth of the event. In a sense, it had its own viral marketing attraction. It grew as the event came closer to reality. In a world where we have seen so much tragedy, conflict, and suffering lately, this 2 hour ceremony gave us a fresh moment of pause.
And, from the standpoint of marketing, this Royal Wedding marketed itself. Why? Because it had what any great marketing message has: a story to tell. It’s the Cinderella meets Prince Charming effect. This story appeals to just about everyone. England, the U.S., Europe, and Asia just love a Royal Wedding. Weddings by themselves are special life events, but take a royal couple and it takes the story to a new level.
Listen to this fascinating interview with the Archbishop of Canterbury as he tells more of the story behind the Royal Wedding story:
My congratulations to Prince William and Kate Middleton. And now, a few years later, they have two beautiful children. So, the story grows and moves to another generation as the Royal Wedding expands.
Your thoughts?
By Stuart Atkins
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