Plato’s Republic and the Philosopher Kings had a tough week. The Greek economy is on the brink of collapse and economic flu symptoms are spreading to Spain, Portugal, Ireland, the UK, and who knows where else. Some of these economic seeds are now sprouting in the U.S. And, some are saying a mere “typo” on Wall Street was to blame for the gravity defying stock drop this week. Come on. Do you really believe that? The economic fundamentals go deeper than mere keyboards.
Remember: you can’t control the economy. It’s like the marketing principle and tool, the SWOT analysis. The strengths and weaknesses are internal to the firm, but the opportunities and threats are external to the firm and thus cannot be controlled. Keep this in perspective for your small business and overall marketing strategy.
Stay the course and hold firm to marketing fundamentals. Plan your strategy and execute. Keep your messaging consistent. Tell your small business story. Focus on your target segments. Listen to your customers. And most of all: respond rather than react.
What do you think?
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