In the spirit of the Holiday season, how about moving from a Holiday Calendar to a Content Calendar? I know you’re busy with shopping, business, family, and just the year-end rush. In just a few short weeks we move from 2010 to 2011. Yes, life at the speed of time. It just doesn’t slow down!
Why not take a little time to plan your content calendar for 2011? Below are some tips to help you move the message along:
- Twelve months in the year. Twelve topics. Four quarters in the business year. Four category topics.
- If you send out an e-mail marketing newsletter, any more than 12 is overkill. Quality, not quantity. Value not volume.
- Make the message count and let your readers and customers walk away with the best of “take-home value.”
- Do you want to focus on content, promotions, a combination, or just plain, practical content?
- Integrate your social media campaigns within your 2011 calendar. What’s your plan and message? Is there a theme or a focus for the year?
- If you blog, think of 52 topics-one per week. Keep that dynamic blog content fresh and frequent. Google will love you and it’s the most cost-effective SEO available.
- What’s the USP for your business? You know, your Unique Selling Proposition–the one sentence or phrase that summarizes what you offer and why your customer cares. If you don’t have one, develop one for early 2011.
- Be flexible. The above tips are not carved in stone. Life does move at the speed of change so adapt.
- And last, remember: If you don’t plan your year, it will plan it for you.
Take control. Plan your content.
Your comments are welcome…
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