Did you know there are free tools that tell you who, what, how long, where, and why people visited your Web site? These tools also tell you what documents they downloaded and how long they stayed on your site. If used properly, Web analytics tools can give you a wealth of information about your Web traffic. They can also tell you a ton of info, such as:
- The number of visits
- The number of page views
- The average number of pages viewed
- The bounce rate
- The average time each visitor spent on your site
- The percent of new visits
- The countries and cities where your visitors live worldwide
Google Analytics is good, but usually misses about 30% of the data. A true log parser, like AWSTATS, catches all the relevant server data and is more accurate than Google Analytics. Use both to balance your analysis of site traffic.
What do you think?
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