Never underestimate Twitter. With FaceBook so much the rage, Twitter quietly resides in the 140-charcter background of micro blogging. Tweets may be short but they are also sweet. I love Twitter because if forces you to condense your thoughts. If you do Twitter right, less truly becomes more. Here are some quick tips:
- Keep your messaging focused and guard from Tweets that detract from your keywords, branding, and messaging.
- Use consolidator tools like TweetDeck to create the “shotgun effect.” If setup correctly, one good Tweet also hits FaceBook, LinkedIn, and other social media sites—all at once!
- Reply and connect. There are people behind the Tweets.
- Search and learn. Twitter can also act as both a micro search engine and a micro blog.
- Again, focus your message. Use keywords in your Tweets that match your products and services.
- Have fun! Stay focused yet the human side of humor also makes good business sense.
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