Mobile Marketing Frontier
The mobile marketing frontier is here. Now. No mobile means no marketing. If your business is not adapting for smartphones, you’re losing revenue. Without using mobile-friendly business marketing, you’re giving away sales to competitors that do.
Why Mobile?
Here’s why:
- Smartphones now outnumber humans.
- Some countries now have more smartphone than desktop traffic.
- 91% of adults have their phone within reach 24/7.
- 75% of adults use their mobile device for shopping.
- 52% of adults use a smartphone while in store to help with a purchase decision.
- By 2015, 81% of US cell users will have smartphones.
- 271 Million adults in the US own at least one phone.
- In 2 years YouTube mobile jumped from 6 to 40% of all views.
- By 2014, smartphone internet usage will surpass desktop usage.
- 52% of all local searches are done from a smartphone.
- 9 of 10 mobile searches result in a visit or purchase.
- Mobile will win 52% of all online retail sales this year.
- Only 19% of US retailers have an M-commerce Ap.
- 46% of mobile users will not return to a site that is not working properly.
- 39% of businesses do not have a mobile-ready website.
- 74% of mobile users will only wait 5 seconds for a web page to load before abandoning the site.
- 30% of all time on-mobile devices is using social media.
- In 6 months, smartphone email opens increased 34%, while webmail and PC opens decreased 9 to 11 %.
- 74% of smartphone users check their email every day.
- If all US mobile internet time was condensed into one hour, 25 minutes would be spent on email.
- 58% of email marketers are NOT designing for smartphone users.
I bet you read this on a smartphone.
Enough said…
By Stuart Atkins
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