No Mobile Means No Marketing

Mobile Marketing Frontier

The mobile marketing frontier is here. Now. No mobile means no marketing. If your business is not adapting for smartphones, you’re losing revenue. Without using mobile-friendly business marketing, you’re giving away sales to competitors that do.

Why Mobile?

Here’s why:

• Smartphones now outnumber humans.
• Some countries now have more smartphone than desktop traffic.
• 91% of adults have their phone within reach 24/7.
• 75% of adults use their mobile device for shopping.
• 52% of adults use a smartphone while in store to help with a purchase decision.
• By 2015, 81% of US cell users will have smartphones.
• 271 Million adults in the US own at least one phone.
• In 2 years YouTube mobile jumped from 6 to 40% of all views.
• By 2014, smartphone internet usage will surpass desktop usage.
• 52% of all local searches are done from a smartphone.
• 9 of 10 mobile searches result in a visit or purchase.
• Mobile will win 52% of all online retail sales this year.
• Only 19% of US retailers have an M-commerce Ap.
• 46% of mobile users will not return to a site that is not working properly.
• 39% of businesses do not have a mobile-ready website.
• 74% of mobile users will only wait 5 seconds for a web page to load before abandoning the site.
• 30% of all time on-mobile devices is using social media.
• In  6 months, smartphone email opens increased 34%, while webmail and PC opens decreased 9 to 11 %.
• 74% of smartphone users check their email every day.
• If all US mobile internet time was condensed into one hour, 25 minutes would be spent on email.
• 58% of email marketers are NOT designing for smartphone users.

I bet you read this on a smartphone.

Enough said…

By Stuart Atkins