“If you build a better mousetrap and neglect marketing, you’ll die alone and broke with a garage full of mousetraps.” Mac Ross
A mousetrap is a product. Many come up with new mousetraps yet many don’t know these products exist due to poor marketing. Furthermore, they may know a product or mousetrap exists, yet don’t understand how it will help them or product a solution or fix a problem.
Thanks to marketing, I am not alone or broke. I also create new mousetraps on a regular basis.
Your thoughts?
Stuart Atkins
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