Dr. Phillip Kotler knows marketing. He is “metaguru” in my opinion. He has forgotten more about marketing than most experts will ever know. Marketing gurus come and go but the masters never leave. Kotler is one of them. Dr. Kotler is no flash in the marketing pan.
So, below are the second five of the Ten Deadly Sins of Marketing, by Dr. Phillip Kotler:
- “The company’s marketing plans and planning process are deficient.
- The company’s product and service policies need tightening.
- The company’s brand-building and communications skills are weak.
- The company is not well organized to carry on effective and efficient marketing.
- The company has not made maximum use of technology.”
Adapted from Philip Kotler, Ten Deadly Marketing Sins (Hoboken, NJ: John Wiley & Sons, 2004) pp. 10, 145-148.
Need repentance? Don’t we all. Take a read of Kotler and/or apply a few of the above tips.
Your comments are welcome.
Stuart Atkins, MBA
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