Dr. Phillip Kotler’s writings on marketing are the gold standard for MBAs . His textbook is the “marketing bible,” now in its 15th edition. When I read his marketing text in graduate school, it changed my marketing worldview. Below are his first 5 deadly sins of marketing:
- “The company is not sufficiently market focused and customer driven.
- The company does not fully understand its target customers.
- The company needs to better define and monitor its competitors.
- The company has not properly managed its relationships with its stakeholders.
- The company is not good at finding new opportunities.”
Adapted from Philip Kotler, Ten Deadly Marketing Sins (Hoboken, NJ: John Wiley & Sons, 2004) pp. 10, 145-148.
Question: is your small business committing any of the above sins? If so, repent and read Kotler! Then, act…
Your comments are welcome.
Stuart Atkins
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