It’s been said that a brand is a promise. Yes, a brand is a promise and a whole lot more. It takes time to build a brand. It’s a gradual promise and a process over time plus tons of effort. In short, it takes blood, sweat, and tears as the video below says. And remember, a brand is not a logo, a business card, a press release, or a website. All those marketing tools are important, but it takes the promise of serving your customers and then providing the products and the supportive solutions they need.
Constant Contact gets it right in this video. Since there is both power and risk in the task of creating a successful small business, you need to tools to get results and minimize that risk. Take a look and a listen to their promise:
http://www.youtube.com/watch?v=cTSrWf1Lj4M
I’ve used Constant Contact since 2008. It was one of the best decisions I made. And yet, it’s more the people, the customers, the engagement, and the results of this brand–from the human standpoint–that has mattered most for my small business and my clients.
A promise only works human to human, not just company to human. Do both.
Be human, be real, engage your customers and look them in the eye. Provide solutions that matter and get results for both profit and nonprofit companies and organizations.
Promise to promise.
Thanks Constant Contact for the reminder…
By Stuart Atkins
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