Seth Godin understands the just how “big” a small business can become. He understands and gets how small is big and unique. Tribes matter because people want to do tribe marketing. Watch and listen as Seth speaks the language of small business marketing. He talks about yelling and interrupting versus developing a tribe and really engaging with customers, who are both real people and real customers. The point is critical and shows why Seth Godin and his famous book, permission marketing, was such a success and had such a powerful impact on today’s companies that thrive on permission, not interruptions.
Seth Godin also talks about leadership which leads to connection which creates a tribe that people will join and follow. It’s connection based on understanding rather than volume and push marketing. True pull marketing builds tribes that engage and connect rather than bother their followers. Your tribe become people who want to receive your material. It’s an asking reader rather than an interrupted reader. This is a huge difference from our advertising-driven old-school way of doing business.
His words are wise:
Just how often do we over market. We yell as Seth Godin reminds us. Don’t yell but connect from a human standpoint. A tribe includes people that have common bonds and not interruption-based relationships. They connect and Seth Godin gets the human connection. All good marketing involves the tribal, human connection.
By Stuart Atkins
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