Small Business Marketing Questions
As your company moves toward end-of-year evaluations, are you asking the right marketing questions? Below is a brief list for thought:
- Do I see the “recession” as an obstacle or an opportunity? GE, HP, Hyatt, Microsoft, and IHOP, just to name a few, were launched during recessions.
- Who is my target customer and what are their needs?
- Can I fine-tune my products or services to better meet my customer needs?
- Do I follow-up with every customer?
- What is my social media strategy?
- Is my web site too busy with surplus text?
- Is my web site too busy with flash?
- Is my web site clean, simple, professional and easy to navigate?
- Is my web site just too busy?
- Are your top 15 industry keywords in your web site text?
- Do you know what those 15 key words are?
- How many new visitors viewed your site last week?
- Where do you site visitors come from?
- What day of the week do you get the most page views?
- Can I summarize my company purpose, plan and strategy in 10 slides?
- Is my current product line or service imaginative, creative and different?
- What is my Unique Value Proposition?
Your thoughts?
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