Google Sidebar Ads Move Up & Down The placement of Google sidebar ads just changed for desktop PC searches. Text ads are gone for the right-hand sidebar in a desktop search page. February 19, 2016 was the official confirmed date. The top of the fold is gold. Four gold bars to be exact. Only … [Read more...] about Google Sidebar Ads Are Gone
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Advertising & The Battle For Attention
In the battle for digital attention, memory is paramount for great advertising. If the customer remembers the consumer buys. Memory leads to brand awareness. The timing of the buy may be later but the memory to buy stays with the brand. In this video, Volvo stands out. Even if you will never … [Read more...] about Advertising & The Battle For Attention
Old Rules and New Tools
There's lots of new tools around: the internet, social media, smartphones, Skype, and other technology flavors of the month. From a marketing perspective, danger lurks when we depend on the new tools and forget the old rules. Marketers have to be careful not to throw out the traditional baby with … [Read more...] about Old Rules and New Tools
Who Wins The Online Advertising Battle: Facebook Or Google?
Below is a fascinating info-graphic on online advertising. Where, why, and how you advertise online is an important choice. It's Facebook versus Google. Or, you could use both Facebook and Google for your advertising channels. The online advertising battle wages on each day. The graphic below … [Read more...] about Who Wins The Online Advertising Battle: Facebook Or Google?
The Small Business Side Effects of Unethical Behavior
At the core of a business organization should be a focus of maintaining ethical behaviors, which are the moral principles and values that individuals or organizations live and stand by. Avoid unethical behaviors. Your small business can be ethical by doing what society defines as what is just and … [Read more...] about The Small Business Side Effects of Unethical Behavior
