In 1966, a small publication in Philadelphia was the first to refer to the day after Thanksgiving as “Black Friday.” Since the 20th century, Black Friday has turned into the biggest shopping event of the year, with die-hard shoppers waiting days in advance outside of their favorite stores. It … [Read more...] about The History and Impact of Black Friday
advertising
Creative Advertising: A Simple Billboard Ad
I love this billboard ad. Simple. Creative. It sparks my imagination and causes a pause in my thinking. It blends a well-know brand with a well-know metaphor: the sun dial. The concept of time past with time present plus fast food. Do you get the Ad? Take a look. What is it? It … [Read more...] about Creative Advertising: A Simple Billboard Ad
Metaphor Marketing
Metaphor marketing tells your story Being able to answer that question, and convey it through metaphor marketing can do wonders for your small business. Metaphors are powerful because they tell stories that make connections based on the audience’s knowledge and prior understanding. Being able to … [Read more...] about Metaphor Marketing
Restaurant Marketing: Cooking Up Promotional Success
Strategically promoting and advertising a small business to one’s target market is crucial. These two attributes are part of the promotional mix along with public relations and personal selling. These four features can be used interchangeably or alone. Zov’s Bistro & Bakery successfully executes … [Read more...] about Restaurant Marketing: Cooking Up Promotional Success
How To Evaluate Creative Copy And Content
The following article on the Early to Rise website offers thirty fantastic tips for evaluating and writing solid, creative, and revenue-generating copy. It speaks for itself: http://bit.ly/oDjwcJ By Stuart Atkins … [Read more...] about How To Evaluate Creative Copy And Content
