I love this ad. It appeals to a childhood nostalgia that indeed runs deep in American culture. I've owned four Chevys and I love their ads. I own one now--a 2004 4x4 Chevy Suburban. It's one of the best trucks I've ever owned and it has over 100,000 miles on it. I plan to drive it for at least … [Read more...] about Good Ads Run Deep: Marketing Horsepower
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Advertising: Less Message Is More Ad
Advertising Made Simple This ad is a great example of the "less is more" worldview in advertising. It plays off both the metaphor of off-roading, plus the off road, on track metaphor of public train transportation. It's one of the best billboard ads I've seen. There is wisdom and brilliance in … [Read more...] about Advertising: Less Message Is More Ad
Mouse Marketing With Surprise and Humor
Don't let your initial reaction to the opening video frame picture fool you. The best marketing often includes surprises. Take the risk and watch. A good ad combines surprise, creativity, simplicity, and sometimes humor. http://www.youtube.com/watch?v=YqlQS5CCmwI Were you surprised? Your … [Read more...] about Mouse Marketing With Surprise and Humor
The Social Media Revolution
Social media is changing how marketing does brands, strategy, and advertising. Social media used to have lots of free organic reach, however no more. To get reach you have to pay to play, unfortunately. This video on social media speaks for … [Read more...] about The Social Media Revolution
Are You Confusing Your Product With Your Brand?
Which comes first: the product or the brand? It's the old chicken before the marketing egg question. The question might seem trivial, but many businesses confuse their product offerings. They are two difference concepts. If you keep them separate, you find success. If you keep them blended or … [Read more...] about Are You Confusing Your Product With Your Brand?
