Beware of SEO companies that claim to "get you to the top of Google." Ninety-five percent of them are rip-offs, as evidenced in the numerous small businesses that have fallen victim to the black hole of SEO. I hear it almost every week as I advise small business clients ranging from start-ups to … [Read more...] about How To Do Your Own Website SEO
AWSTATS
Analytics: Do You Really Know Your Customer?
Beyond demographics, psychographics, and target markets, do you REALLY know your customer? Understanding your customer goes beyond just the "traditional" analytic tools. There is a 5th dimension to understanding customers. This dimension is analytics. Do you tap this dimension? IBM does. IBM … [Read more...] about Analytics: Do You Really Know Your Customer?
Are You Measuring Your Online Marketing?
A pretty, well designed website is nice, but it doesn't drive your sales or make your analytics marketing successful. It's the data and analytics behind the content and design that determines success. Data first; design second. See the survey results below from Chief Marketer. This chart shows … [Read more...] about Are You Measuring Your Online Marketing?
Measure Your Web site Traffic: The Beauty of Metrics
Did you know there are free tools that tell you who, what, how long, where, and why people visited your Web site? These tools also tell you what documents they downloaded and how long they stayed on your site. If used properly, Web analytics tools can give you a wealth of information about your Web … [Read more...] about Measure Your Web site Traffic: The Beauty of Metrics
