Tom Peters On Your Personal Brand Thanks, Tom Peters. I first read Tom Peter's classic article, "The Brand Called You," in 1998. I never forgot it. It changed the way I thought, and think, about the brand called, "Me Inc.," as Tom Peters calls it. It has been a number of years since I had read … [Read more...] about Tom Peters And “The Brand Called You”
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Marketing Reasons Why I’m Here: The Brand Called Stu Takes Some Risks
My birthday comes around every year. Another year gone by. Fast. Every year creates a marketing reason why my business exists. I started my own small business marketing consulting company in 2008. I was afraid. I was excited. At first it was tough and I inched along but I kept moving … [Read more...] about Marketing Reasons Why I’m Here: The Brand Called Stu Takes Some Risks
Is Social Media a Fit for Your Business?
Before one engages in any form of marketing, it's important to have a plan. If you jump, land with both feet on the ground. In spite of what you hear, social media is not a fit for every business. Applying a tactical plan rather than joining a faddish, digital bandwagon is a wise course of … [Read more...] about Is Social Media a Fit for Your Business?
Do You Have a Social Media Strategy?
I love this quote, from Zack Swire of SWIRE, a marketing communications agency: “Many companies just go out there and get on Facebook. They say, ‘I’ll put an intern on that.’ But you have to know whether or not it’s a natural extension of your brand,” says Swire. “Do you have a business plan … [Read more...] about Do You Have a Social Media Strategy?
