I love this ad. It appeals to a childhood nostalgia that indeed runs deep in American culture. I've owned four Chevys and I love their ads. I own one now--a 2004 4x4 Chevy Suburban. It's one of the best trucks I've ever owned and it has over 100,000 miles on it. I plan to drive it for at least … [Read more...] about Good Ads Run Deep: Marketing Horsepower
brand promotion
Mouse Marketing With Surprise and Humor
Don't let your initial reaction to the opening video frame picture fool you. The best marketing often includes surprises. Take the risk and watch. A good ad combines surprise, creativity, simplicity, and sometimes humor. http://www.youtube.com/watch?v=YqlQS5CCmwI Were you surprised? Your … [Read more...] about Mouse Marketing With Surprise and Humor
Email and Paid Search Beats Facebook
Great article and analysis by Forrester Research on how paid search and email beats social media: http://www.prdaily.com/Main/Articles/7858.aspx Too many worship Facebook and forget social media works best in balance, using many tools working together. Integrated Brand Promotion (IBP) means … [Read more...] about Email and Paid Search Beats Facebook
The Social Media Revolution
Social media is changing how marketing does brands, strategy, and advertising. Social media used to have lots of free organic reach, however no more. To get reach you have to pay to play, unfortunately. This video on social media speaks for … [Read more...] about The Social Media Revolution
