McDonald’s and it’s golden arches have stood out among the sea of fast food entities and has much success over the years in marketing towards children. My new book on internet marketing is now available from Amazon worldwide in both paperback and Kindle editions. Click below for more info and to … [Read more...] about SpongeBob Square Pants and Branding
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Content With Context Is King
Below is the best video interview on social media, branding, and overall marketing strategy I've seen all year. In fact, it may be the best I've ever seen. Content is the focus, here. Deanna Brown, CEO, Federated Media Publishing, and Brian Solis discuss some of the central issues that define … [Read more...] about Content With Context Is King
Act of Valor: Movie Marketing Metaphor
I recently saw the new movie, Act of Valor. I loved it. Fantastic. Go see it. Recommendations aside, how does Act of Valor relate to marketing metaphor and telling your story? First, it was a real story within a story. Real Navy Seals were used because even the best stunt men in the world … [Read more...] about Act of Valor: Movie Marketing Metaphor
Marketing Reasons Why I’m Here: The Brand Called Stu Takes Some Risks
My birthday comes around every year. Another year gone by. Fast. Every year creates a marketing reason why my business exists. I started my own small business marketing consulting company in 2008. I was afraid. I was excited. At first it was tough and I inched along but I kept moving … [Read more...] about Marketing Reasons Why I’m Here: The Brand Called Stu Takes Some Risks
Philip Kotler on the Mantra of Marketing
It's obvious I'm a Philip Kotler fan. I don't agree with everything he thinks about marketing, but he has had a huge impact on my thinking. His classic textbook on marketing management was the first "real" marketing textbook I read. I still use that old textbook and even quoted from it when I … [Read more...] about Philip Kotler on the Mantra of Marketing
