Dr. Phillip Kotler knows marketing. He is "metaguru" in my opinion. He has forgotten more about marketing than most experts will ever know. Marketing gurus come and go but the masters never leave. Kotler is one of them. Dr. Kotler is no flash in the marketing pan. So, below are the second … [Read more...] about Phillip Kotler: The Second Five of The Ten Deadly Sins of Marketing
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Phillip Kotler: Five of The Ten Deadly Sins of Marketing
Dr. Phillip Kotler's writings on marketing are the gold standard for MBAs . His textbook is the "marketing bible," now in its 15th edition. When I read his marketing text in graduate school, it changed my marketing worldview. Below are his first 5 deadly sins of marketing: "The company is not … [Read more...] about Phillip Kotler: Five of The Ten Deadly Sins of Marketing
Mouse Marketing With Surprise and Humor
Don't let your initial reaction to the opening video frame picture fool you. The best marketing often includes surprises. Take the risk and watch. A good ad combines surprise, creativity, simplicity, and sometimes humor. http://www.youtube.com/watch?v=YqlQS5CCmwI Were you surprised? Your … [Read more...] about Mouse Marketing With Surprise and Humor
Email and Paid Search Beats Facebook
Great article and analysis by Forrester Research on how paid search and email beats social media: http://www.prdaily.com/Main/Articles/7858.aspx Too many worship Facebook and forget social media works best in balance, using many tools working together. Integrated Brand Promotion (IBP) means … [Read more...] about Email and Paid Search Beats Facebook
Networking That Matters: Seth Godin in One Minute
Don't "network" just to "network." The word, Work, is in the word, thus make sure it works for you. Take a listen to the wisdom of Seth's words: http://www.youtube.com/watch?v=OujgPgNCLvk&playnext=1&list=PL49893B70A2F402E7 Your thoughts are welcome. By Stuart Atkins … [Read more...] about Networking That Matters: Seth Godin in One Minute
