What Makes A Good Marketing Plan? In Dr. Phillip Kotler's classic textbook, Marketing Management, he asks four questions for evaluating a good marketing plan. Often, a marketing plan is either ignored or quickly created without the proper food for marketing thought. A marketing plan is like the … [Read more...] about Dr. Phillip Kotler Asks Four Questions For A Good Marketing Plan
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Some Small Business Marketing Questions
Small Business Marketing Questions As your company moves toward end-of-year evaluations, are you asking the right marketing questions? Below is a brief list for thought: Do I see the "recession" as an obstacle or an opportunity? GE, HP, Hyatt, Microsoft, and IHOP, just to name a few, were … [Read more...] about Some Small Business Marketing Questions
