Which comes first: the product or the brand? It's the old chicken before the marketing egg question. The question might seem trivial, but many businesses confuse their product offerings. They are two difference concepts. If you keep them separate, you find success. If you keep them blended or … [Read more...] about Are You Confusing Your Product With Your Brand?
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Soft Drink Marketing: Move Over Coke and Pepsi
Soft Drink Marketing Made Simple I don't drink soda. It's just too sweet. However, the small business owner in this video may change my mind! He travels his soft drink marketing soda journey from kid to business owner. He loves soda and does good marketing because he connects the story of soda … [Read more...] about Soft Drink Marketing: Move Over Coke and Pepsi
