What's the best way to become a better writer? Simple. Write. Tom Peters offers some practical tips on the skill of writing. It's a neglected and watered-down skill these days. In the digital age, we sometimes allow our tweets, posts, and e-mails to become "off the cuff" and mundane; … [Read more...] about Tom Peters on Writing
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The Mark Of Good Content
Your signature is the mark of quality, relevant, and in-depth content. Write your own content. Paint on your own canvass. Don't use a "ghost writer." I know it's tempting, but no one knows your area of expertise and passion like you. Paying someone to generate more content under your … [Read more...] about The Mark Of Good Content
The 15 Second Elevator Speech
We often hear of the "elevator speech." You know, the pitch that summarizes what your business is and does in one minute. It's the short story of the small business novel. You could call it the script that tells your target customer why they should buy your product or service. In short, your … [Read more...] about The 15 Second Elevator Speech
The Secret of Marketing Communications
"Brevity Is The Soul of Wit." Shakespeare said this. He was right. Need I say more? Stuart Atkins … [Read more...] about The Secret of Marketing Communications
Ten E-mail Marketing Questions for Your Small Business
E-mail marketing: Questions and Action Items It's important to think before you send out an e-mail. E-mail is a powerful tool but we use it so much that we sometimes write as second nature rather than with our readers and customers in mind. Make sure to think like your readers. Below are some … [Read more...] about Ten E-mail Marketing Questions for Your Small Business
