Constant Contact grows my business. It's one of the best decisions I made when I started my small business marketing consulting company in 2008. Constant Contact is a great company. Their product works. Much of the success of my marketing consulting business is because of Constant Contact. Your … [Read more...] about 10 Reasons Why I Use Constant Contact
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How to Successfully Use Email Marketing
Subject: This is not spam! Email marketing is the usage of email service providers to send out newsletters, promotions, or announcements to a customer base. There are at least 147 million email users that check their email everyday, which can be extremely beneficial for small businesses because … [Read more...] about How to Successfully Use Email Marketing
Constant Contact Interviews Stuart Atkins On Small Business Marketing
Constant Contact recently interviewed me regarding small business consulting, university teaching, their Experts program, e-mail marketing, and how all this fits together: Comments welcome. … [Read more...] about Constant Contact Interviews Stuart Atkins On Small Business Marketing
E-mail Marketing: Subject Lines Count
Besides knowing exactly who the sender is, the subject line is king when it comes to high open rates. Writing a short, simple, action-oriented subject line is critical. If you're seeing low open rates, take a hard look at your subject lines. The first two to five words are also key. Here are some … [Read more...] about E-mail Marketing: Subject Lines Count
Is Social Media a Fit for Your Business?
Before one engages in any form of marketing, it's important to have a plan. If you jump, land with both feet on the ground. In spite of what you hear, social media is not a fit for every business. Applying a tactical plan rather than joining a faddish, digital bandwagon is a wise course of … [Read more...] about Is Social Media a Fit for Your Business?
