Which comes first: the product or the brand? It's the old chicken before the marketing egg question. The question might seem trivial, but many businesses confuse their product offerings. They are two difference concepts. If you keep them separate, you find success. If you keep them blended or … [Read more...] about Are You Confusing Your Product With Your Brand?
Creative Marketing
Logo Design Marketing Tips
John McWade understands logo design. John puts it this way: "Good design meets three criteria: beauty, simplicity, and clarity." It can't be said better. Logos are not easy. In fact, it's rare for a group a people to all like one logo. One rarely finds consensus on logo choice, thus you have to … [Read more...] about Logo Design Marketing Tips
How to Spread Ideas: Marketing at Its Best
An idea is a terrible thing to waste, especially if it's a good idea. Also, ideas can't just sit--they need to spread. This video speaks for itself. It's fascinating, relevant, funny, and thought provoking. Are your ideas getting blocked or ignored? Do you notice purple cows? Hmmm. Check this … [Read more...] about How to Spread Ideas: Marketing at Its Best
Creative Marketing: What Does Shakespeare Have in Common with “Adult” Careers?
Out of their saddles into the dirt--and thereby hangs a tale. William Shakespeare I must say that some may be offended by what I write below. If so, I am sorry. It is never my intent to offend, but I could see where some could take what I write about this topic in the wrong way. My intent is … [Read more...] about Creative Marketing: What Does Shakespeare Have in Common with “Adult” Careers?
