Beyond demographics, psychographics, and target markets, do you REALLY know your customer? Understanding your customer goes beyond just the "traditional" analytic tools. There is a 5th dimension to understanding customers. This dimension is analytics. Do you tap this dimension? IBM does. IBM … [Read more...] about Analytics: Do You Really Know Your Customer?
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Dr. Phillip Kotler and Customer Ideas
Dr. Kotler Know Customers Dr. Kotler, in his book, Marketing Management (14th Edition), offers seven ways to draw new ideas from customers. In order to satisfy customer needs, you have to listen to their ideas. I often say the your customer is the best product manager. But you have to listen to … [Read more...] about Dr. Phillip Kotler and Customer Ideas
Arizona Immigration Law: Lessons Learned from Marketing, Public Relations, Small Businesses, and Boycotts
From the perspective of a small business owner and marketing consultant, I have thoughts and questions surrounding S.B. 1070, Arizona’s new immigration law. Who gets hurt more from the boycotts: Arizona or its small businesses and their employees? From a public relations and marketing … [Read more...] about Arizona Immigration Law: Lessons Learned from Marketing, Public Relations, Small Businesses, and Boycotts
