Marketing is telling your story. The story of the Apple brand starts with a person, Steve Jobs. His marketing imagination spanned his entire high tech career. Steve left a legacy and a gift for seeing the present and the future with marketing stories. He also turned these stories into products … [Read more...] about Steve Jobs Talks Life
definition of marketing
The Marching Orders of Marketing
"Do you remember in classical times when Cicero had finished speaking, the people said, 'How well he spoke'--but when Demosthenes had finished speaking, the people said, 'Let us march'?" Adlai Stevenson, in introducing a candidate for the Presidency who succeeded where he failed, in Los Angeles, … [Read more...] about The Marching Orders of Marketing
Marketing is a Verb
Do Verb Marketing Every day I try to generate at least one marketing activity. Some days it may be something small such as a phone call to a potential client or a content update to my Web site. Other days may be dedicated to verb marketing activities such as writing a press release, article, or a … [Read more...] about Marketing is a Verb
Marketing Defined: We Know the Term But Do We Understand its Meaning?
Marketing defined. What is it? You hear the term used in a wide range of conversations: business, personal, and casual. All too often we lump the concept of marketing into advertising, sales, and other attributes or functions of marketing that are not, in themselves, marketing. How do you define … [Read more...] about Marketing Defined: We Know the Term But Do We Understand its Meaning?
