Beyond demographics, psychographics, and target markets, do you REALLY know your customer? Understanding your customer goes beyond just the "traditional" analytic tools. There is a 5th dimension to understanding customers. This dimension is analytics. Do you tap this dimension? IBM does. IBM … [Read more...] about Analytics: Do You Really Know Your Customer?
demographics
25 Segmentation Variables for Consumer Markets: Phillip Kotler
According to Dr. Phillip Kotler, segmentation is the key to good marketing. If you don't segment, you waste time, money, and sales. This waste may apply to both on the marketer and customer end of things. It's slicing the pieces of the segment pie. People who buy your products often have … [Read more...] about 25 Segmentation Variables for Consumer Markets: Phillip Kotler
How To Hit Your Target Market
A small business needs to determine their target market to be able to properly and successfully market to their target audience. It's often been said that "if you aim at nothing you are bound to hit it." A target market is something, not nothing. Nothing marketing gets your business nowhere. … [Read more...] about How To Hit Your Target Market
Marketing & The Knowledge Explosion: Are You Prepared?
The shift has already happened. Economies have now shifted from industrial to technology to information. Have you modified your marketing strategies to accommodate the knowledge explosion? What you know is far more important that what you make. The knowledge worker manages more information than … [Read more...] about Marketing & The Knowledge Explosion: Are You Prepared?
