Few introductions are needed for Dr. Phillip Kotler. If you have studied marketing and have not read one of Kotler's textbooks, you have not studied marketing. No Dr. Phillip Kotler, no marketing. His textbooks are classics for both undergrad and graduate schools of business worldwide. I read … [Read more...] about Dr. Phillip Kotler & Marketing History
Dr. Phillip Kotler
25 Segmentation Variables for Consumer Markets: Phillip Kotler
According to Dr. Phillip Kotler, segmentation is the key to good marketing. If you don't segment, you waste time, money, and sales. This waste may apply to both on the marketer and customer end of things. It's slicing the pieces of the segment pie. People who buy your products often have … [Read more...] about 25 Segmentation Variables for Consumer Markets: Phillip Kotler
Philip Kotler and The Ten Commandments of Marketing
As I have written before, Philip Kotler has forgotten more about marketing than most of us will ever know. The "Ten Commandment" metaphor provides a marketing compass from which a small business can make decisions and plan its marketing strategy. As you read Kotler's commandments below, just insert … [Read more...] about Philip Kotler and The Ten Commandments of Marketing
Phillip Kotler: The Second Five of The Ten Deadly Sins of Marketing
Dr. Phillip Kotler knows marketing. He is "metaguru" in my opinion. He has forgotten more about marketing than most experts will ever know. Marketing gurus come and go but the masters never leave. Kotler is one of them. Dr. Kotler is no flash in the marketing pan. So, below are the second … [Read more...] about Phillip Kotler: The Second Five of The Ten Deadly Sins of Marketing
