I often hear "marketing experts" discount the value of Email marketing. They say e-mail is outdated, old, overused, and a tool of the past. Wrong. Very wrong. In fact, I often say that e-mail was the first social media tool. Think about it. E-mail was the first effective social tool we used to … [Read more...] about Email Marketing, Social Media, & Mobile On Equal Ground
How to Successfully Use Email Marketing
Subject: This is not spam! Email marketing is the usage of email service providers to send out newsletters, promotions, or announcements to a customer base. There are at least 147 million email users that check their email everyday, which can be extremely beneficial for small businesses because … [Read more...] about How to Successfully Use Email Marketing
What do you mean, E-mail Marketing?
When I use the term “e-mail marketing,” I am not talking about copying and pasting a ton of e-mail addresses into the “To” or “CC” section of your e-mail application. That’s old-school, extremely limited, and is simply a waste of time for the busy small business owner. It does not work, and many … [Read more...] about What do you mean, E-mail Marketing?
E-mail Marketing: Subject Lines Count
Besides knowing exactly who the sender is, the subject line is king when it comes to high open rates. Writing a short, simple, action-oriented subject line is critical. If you're seeing low open rates, take a hard look at your subject lines. The first two to five words are also key. Here are some … [Read more...] about E-mail Marketing: Subject Lines Count
Change Your Subject Line Oil: The Case for E-mail Marketing
Subject Line Tips The following points speak for themselves regarding the value of e-mail marketing for the typical small business: According to eMarketer, 91 percent of Internet users between the ages of 18 and 64 send or read e-mail. Over 147 million people use e-mail every day in the U.S. … [Read more...] about Change Your Subject Line Oil: The Case for E-mail Marketing
