Besides knowing exactly who the sender is, the subject line is king when it comes to high open rates. Writing a short, simple, action-oriented subject line is critical. If you're seeing low open rates, take a hard look at your subject lines. The first two to five words are also key. Here are some … [Read more...] about E-mail Marketing: Subject Lines Count
e-mail marketing
Is Social Media a Fit for Your Business?
Before one engages in any form of marketing, it's important to have a plan. If you jump, land with both feet on the ground. In spite of what you hear, social media is not a fit for every business. Applying a tactical plan rather than joining a faddish, digital bandwagon is a wise course of … [Read more...] about Is Social Media a Fit for Your Business?
Who Should Design & Build Your Website?
There are several choices available to the small business owner for Web site design, development, and maintenance. If you choose the do-it-yourself approach, be prepared for a significant learning curve. I thought at first I could get some free templates and just build the site myself. Well, it was … [Read more...] about Who Should Design & Build Your Website?
Change Your Subject Line Oil: The Case for E-mail Marketing
Subject Line Tips The following points speak for themselves regarding the value of e-mail marketing for the typical small business: According to eMarketer, 91 percent of Internet users between the ages of 18 and 64 send or read e-mail. Over 147 million people use e-mail every day in the U.S. … [Read more...] about Change Your Subject Line Oil: The Case for E-mail Marketing
Atkins Marketing Solutions Receives a 2009 Constant Contact All-Star Award
Constant Contact recognizes Atkins Marketing Solutions for commitment to best practices in email marketing Orange, CA — Atkins Marketing Solutions, today announced that it has received a 2009 All-Star Award from Constant Contact®, Inc., a leading provider of email marketing, event marketing, and … [Read more...] about Atkins Marketing Solutions Receives a 2009 Constant Contact All-Star Award
