Dorothy goes digital. She followed the Yellow Brick Road and found Oz. When we follow, do we really find what we're looking for? It's not how many; it's who we follow that counts in the world of quality versus quantity social media. Over time, quality leads to balanced quantity, thus when you … [Read more...] about Follow The Digital Brick Road: How & Who To Follow
10 Reasons Why I Use Constant Contact
Constant Contact grows my business. It's one of the best decisions I made when I started my small business marketing consulting company in 2008. Constant Contact is a great company. Their product works. Much of the success of my marketing consulting business is because of Constant Contact. Your … [Read more...] about 10 Reasons Why I Use Constant Contact
Email Marketing, Social Media, & Mobile On Equal Ground
I often hear "marketing experts" discount the value of Email marketing. They say e-mail is outdated, old, overused, and a tool of the past. Wrong. Very wrong. In fact, I often say that e-mail was the first social media tool. Think about it. E-mail was the first effective social tool we used to … [Read more...] about Email Marketing, Social Media, & Mobile On Equal Ground
Email and Paid Search Beats Facebook
Great article and analysis by Forrester Research on how paid search and email beats social media: http://www.prdaily.com/Main/Articles/7858.aspx Too many worship Facebook and forget social media works best in balance, using many tools working together. Integrated Brand Promotion (IBP) means … [Read more...] about Email and Paid Search Beats Facebook
What do you mean, E-mail Marketing?
When I use the term “e-mail marketing,” I am not talking about copying and pasting a ton of e-mail addresses into the “To” or “CC” section of your e-mail application. That’s old-school, extremely limited, and is simply a waste of time for the busy small business owner. It does not work, and many … [Read more...] about What do you mean, E-mail Marketing?
