Constant Contact grows my business. It's one of the best decisions I made when I started my small business marketing consulting company in 2008. Constant Contact is a great company. Their product works. Much of the success of my marketing consulting business is because of Constant Contact. Your … [Read more...] about 10 Reasons Why I Use Constant Contact
Email Marketing
Email Marketing, Social Media, & Mobile On Equal Ground
I often hear "marketing experts" discount the value of Email marketing. They say e-mail is outdated, old, overused, and a tool of the past. Wrong. Very wrong. In fact, I often say that e-mail was the first social media tool. Think about it. E-mail was the first effective social tool we used to … [Read more...] about Email Marketing, Social Media, & Mobile On Equal Ground
How to Successfully Use Email Marketing
Subject: This is not spam! Email marketing is the usage of email service providers to send out newsletters, promotions, or announcements to a customer base. There are at least 147 million email users that check their email everyday, which can be extremely beneficial for small businesses because … [Read more...] about How to Successfully Use Email Marketing
Constant Contact Interviews Stuart Atkins On Small Business Marketing
Constant Contact recently interviewed me regarding small business consulting, university teaching, their Experts program, e-mail marketing, and how all this fits together: Comments welcome. … [Read more...] about Constant Contact Interviews Stuart Atkins On Small Business Marketing
What do you mean, E-mail Marketing?
When I use the term “e-mail marketing,” I am not talking about copying and pasting a ton of e-mail addresses into the “To” or “CC” section of your e-mail application. That’s old-school, extremely limited, and is simply a waste of time for the busy small business owner. It does not work, and many … [Read more...] about What do you mean, E-mail Marketing?
