In the spirit of the Holiday season, how about moving from a Holiday Calendar to a Content Calendar? I know you're busy with shopping, business, family, and just the year-end rush. In just a few short weeks we move from 2010 to 2011. Yes, life at the speed of time. It just doesn't slow down! Why … [Read more...] about Marketing Tip: Plan Your Small Business Content Calendar for 2011
E-mail Marketing: Subject Lines Count
Besides knowing exactly who the sender is, the subject line is king when it comes to high open rates. Writing a short, simple, action-oriented subject line is critical. If you're seeing low open rates, take a hard look at your subject lines. The first two to five words are also key. Here are some … [Read more...] about E-mail Marketing: Subject Lines Count
Change Your Subject Line Oil: The Case for E-mail Marketing
Subject Line Tips The following points speak for themselves regarding the value of e-mail marketing for the typical small business: According to eMarketer, 91 percent of Internet users between the ages of 18 and 64 send or read e-mail. Over 147 million people use e-mail every day in the U.S. … [Read more...] about Change Your Subject Line Oil: The Case for E-mail Marketing
Ten E-mail Marketing Questions for Your Small Business
E-mail marketing: Questions and Action Items It's important to think before you send out an e-mail. E-mail is a powerful tool but we use it so much that we sometimes write as second nature rather than with our readers and customers in mind. Make sure to think like your readers. Below are some … [Read more...] about Ten E-mail Marketing Questions for Your Small Business
