Accidents happen. We live in a contingent universe so anything is possible. The president of the United States is not omnipotent. The CEO of BP is not omnipotent. People are human and humans have limitations. Corporations have limitations. Governments have limitations. Given the … [Read more...] about Slick Marketing: Lessons & Thoughts on the BP Oil Spill
environment
Some Thoughts on Green Marketing and Green Washing
Everywhere you read, search, listen, and watch, green is king. Whether it’s saving gas, electricity, paper, or the planet, going green can mean greener pastures and thumbs when it comes to our environment and your company’s bottom line. Green is in. Green is good. Green marketing is also good, but … [Read more...] about Some Thoughts on Green Marketing and Green Washing
