If you’ve been agonizing (or at least are a little conflicted) over whether to concentrate your marketing dollars in either Facebook paid advertising or PPC, I propose looking at your options in a different way. Instead of treating Facebook paid advertising and Google Ads as separate forces, think … [Read more...] about Facebook Paid Advertising: How to Combine With PPC
What The Facebook Happened To Facebook?
What The Facebook Privacy Breech Means For Your Business What the Facebook happened? You've heard by now. Facebook was caught off guard recently. It quickly became a trust, share holder value, and PR-scrambling nightmare for Mark Zukerberg. Big data became scary data. This will have ripple effects … [Read more...] about What The Facebook Happened To Facebook?
The Truth About Twitter
What's the truth about Twitter? It's a social powerhouse. Short, simple, searchable, prolific, and perfect for smartphone content generation. If you're not tweeting every day you're making a big social marketing mistake. As much as I like Facebook, let's "Face" it, Facebook is a time bandit. … [Read more...] about The Truth About Twitter
Follow The Digital Brick Road: How & Who To Follow
Dorothy goes digital. She followed the Yellow Brick Road and found Oz. When we follow, do we really find what we're looking for? It's not how many; it's who we follow that counts in the world of quality versus quantity social media. Over time, quality leads to balanced quantity, thus when you … [Read more...] about Follow The Digital Brick Road: How & Who To Follow
Who Wins The Online Advertising Battle: Facebook Or Google?
Below is a fascinating info-graphic on online advertising. Where, why, and how you advertise online is an important choice. It's Facebook versus Google. Or, you could use both Facebook and Google for your advertising channels. The online advertising battle wages on each day. The graphic below … [Read more...] about Who Wins The Online Advertising Battle: Facebook Or Google?
