A Google search is not market research. However, this is not to say that search engines such as Google, Yahoo, BING, and Ask are not valuable. They can be a source of quick and easy secondary research. Google Trends can also be a valuable tool to see who and how many are searching about specific … [Read more...] about Is a Google Search Market Research?
So Which Search Engine Do You Place Your Ads With?
Google first, Yahoo and Microsoft a distant second and third. The chart below answers the question for you--in most cases. Google AdWords works great for my business. However, don't forget the concept of niche markets, which some engines may focus on better than others. Just a … [Read more...] about So Which Search Engine Do You Place Your Ads With?
Looking for a Search Needle in a Google Haystack.
Search Marketing Web sites often miss a critical customer magnet: keywords and phrases. When a potential customer searches in Google, there are five to ten words or phrases that connects their search to your site. A search engine acts as a middle man between customers who want something and … [Read more...] about Looking for a Search Needle in a Google Haystack.
