I'm doing my best to become a marketing expert. There is so much to learn and often so little time, however there is hope, no matter what your field. I continue to read. I speak. I write. I speak more. I write more. I read more. I listen. I practice. Question: are experts born or made? … [Read more...] about How To Become An Expert
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All Great Ideas Have Six Traits
Some ideas live and some ideas die. Why? Chip and Dan Heath in their book, Made to Stick: Why some Ideas Survive and Other Die, identified six traits of an idea that sticks, or catches on with an audience or customer segment.* They used the acronym "SUCCES" to cover the concepts: 1) Simple: … [Read more...] about All Great Ideas Have Six Traits
