I'm doing my best to become a marketing expert. There is so much to learn and often so little time, however there is hope, no matter what your field. I continue to read. I speak. I write. I speak more. I write more. I read more. I listen. I practice. Question: are experts born or made? … [Read more...] about How To Become An Expert
how to
All Great Ideas Have Six Traits
Some ideas live and some ideas die. Why? Chip and Dan Heath in their book, Made to Stick: Why some Ideas Survive and Other Die, identified six traits of an idea that sticks, or catches on with an audience or customer segment.* They used the acronym "SUCCES" to cover the concepts: 1) Simple: … [Read more...] about All Great Ideas Have Six Traits
![](https://atkinsmarketingsolutions.com/wp-content/themes/dynamik-gen/images/content-filler.png)