Dr. Kotler Know Customers Dr. Kotler, in his book, Marketing Management (14th Edition), offers seven ways to draw new ideas from customers. In order to satisfy customer needs, you have to listen to their ideas. I often say the your customer is the best product manager. But you have to listen to … [Read more...] about Dr. Phillip Kotler and Customer Ideas
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How to Spread Ideas: Marketing at Its Best
An idea is a terrible thing to waste, especially if it's a good idea. Also, ideas can't just sit--they need to spread. This video speaks for itself. It's fascinating, relevant, funny, and thought provoking. Are your ideas getting blocked or ignored? Do you notice purple cows? Hmmm. Check this … [Read more...] about How to Spread Ideas: Marketing at Its Best
