Clay Shirky's new book, Cognitive Surplus, has some insightful ideas regarding the power of information. In short, if you have an idea, you don't have to launch a physical product to release a "product." Many of us are information workers; not all of us are information producers. You may be on … [Read more...] about The Personal Power of Your Own Information Product
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Marketing & The Knowledge Explosion: Are You Prepared?
The shift has already happened. Economies have now shifted from industrial to technology to information. Have you modified your marketing strategies to accommodate the knowledge explosion? What you know is far more important that what you make. The knowledge worker manages more information than … [Read more...] about Marketing & The Knowledge Explosion: Are You Prepared?
