There's no place like homepage. The Homepage is the most important page on any website. In most cases, it’s the first page visitors land on. It’s often the only page they land on. It’s the starting point for the rest of the site. If the home page does not deliver the visitor leaves. If you don’t … [Read more...] about A Good Website Homepage?
Internet marketing
Are You Measuring Your Online Marketing?
A pretty, well designed website is nice, but it doesn't drive your sales or make your analytics marketing successful. It's the data and analytics behind the content and design that determines success. Data first; design second. See the survey results below from Chief Marketer. This chart shows … [Read more...] about Are You Measuring Your Online Marketing?
Dr. Philip Kotler Defines Marketing
Dr. Philip Kotler Knows Marketing My book on Internet Marketing is available worldwide Dr. Philip Kotler, one of the world’s leading authorities on marketing, and the S.C. Johnson Professor of International Marketing at the Kellogg Graduate School of Management, Northwestern University, includes … [Read more...] about Dr. Philip Kotler Defines Marketing
College Students On the Web: A Facinating Report
Jakob Nielsen understands web usability. In fact, he has forgotten more than most "experts" will ever know. His study on web use for college students is fascinating. The summary, alone, is a wealth of information: http://www.useit.com/alertbox/students.html Your thoughts are welcome... … [Read more...] about College Students On the Web: A Facinating Report
Internet Marketing: Know Your Keywords and Phrases
Simply put: your customers may not find you if you don’t include the right keywords in your Website. As Jakob Nielson, the noted web usability expert says: “If visitors can't use your site, they will leave and never become customers.” One of my neighbors owns a small residential and commercial … [Read more...] about Internet Marketing: Know Your Keywords and Phrases
