As Google has released algorithms such as Penguin, Panda, and Hummingbird, the concept and process of search evolves and changes. Search is moving toward what’s called the “Semantic Web.” It’s beyond Web 2.0 into the realm of Web 3.0, and then some. In fact, Google's new Fall 2013 “Hummingbird” … [Read more...] about The Semantic Web Defined
keywords
Analytics: Do You Really Know Your Customer?
Beyond demographics, psychographics, and target markets, do you REALLY know your customer? Understanding your customer goes beyond just the "traditional" analytic tools. There is a 5th dimension to understanding customers. This dimension is analytics. Do you tap this dimension? IBM does. IBM … [Read more...] about Analytics: Do You Really Know Your Customer?
How Keywords Increase Targeted Website Traffic
Keywords unlock website doors. Without the correct keywords your site traffic drops, revenue opportunities are lost, and potential new customers never find your website. "What's a keyword," you might ask? Keywords are specific phrases and words that individuals type to find your website. An … [Read more...] about How Keywords Increase Targeted Website Traffic
Looking for a Search Needle in a Google Haystack.
Search Marketing Web sites often miss a critical customer magnet: keywords and phrases. When a potential customer searches in Google, there are five to ten words or phrases that connects their search to your site. A search engine acts as a middle man between customers who want something and … [Read more...] about Looking for a Search Needle in a Google Haystack.
Internet Marketing: Know Your Keywords and Phrases
Simply put: your customers may not find you if you don’t include the right keywords in your Website. As Jakob Nielson, the noted web usability expert says: “If visitors can't use your site, they will leave and never become customers.” One of my neighbors owns a small residential and commercial … [Read more...] about Internet Marketing: Know Your Keywords and Phrases
