As I have written before, Philip Kotler has forgotten more about marketing than most of us will ever know. The "Ten Commandment" metaphor provides a marketing compass from which a small business can make decisions and plan its marketing strategy. As you read Kotler's commandments below, just insert … [Read more...] about Philip Kotler and The Ten Commandments of Marketing
Kotler
Phillip Kotler: The Second Five of The Ten Deadly Sins of Marketing
Dr. Phillip Kotler knows marketing. He is "metaguru" in my opinion. He has forgotten more about marketing than most experts will ever know. Marketing gurus come and go but the masters never leave. Kotler is one of them. Dr. Kotler is no flash in the marketing pan. So, below are the second … [Read more...] about Phillip Kotler: The Second Five of The Ten Deadly Sins of Marketing
