A Google search is not market research. However, this is not to say that search engines such as Google, Yahoo, BING, and Ask are not valuable. They can be a source of quick and easy secondary research. Google Trends can also be a valuable tool to see who and how many are searching about specific … [Read more...] about Is a Google Search Market Research?
market research
Is a Google Search All the Marketing Research You Need?
Doing a Google search is NOT marketing research! A Google search can often be a good starting point, but it's limited with regard to the depth of information you may need to make good decisions. Google can sometimes find valuable secondary sources, but beware. If all you do is Google and expect … [Read more...] about Is a Google Search All the Marketing Research You Need?
