Few introductions are needed for Dr. Phillip Kotler. If you have studied marketing and have not read one of Kotler's textbooks, you have not studied marketing. No Dr. Phillip Kotler, no marketing. His textbooks are classics for both undergrad and graduate schools of business worldwide. I read … [Read more...] about Dr. Phillip Kotler & Marketing History
Marketing
Sell Electrons Not Atoms
"Sell electrons, not atoms." Bill Myers You're reading electrons. Electrons brought you to this site. Electrons matter and they go beyond matter. The benefits of selling electrons versus atoms are significant. I love the preceding quotation by author Bill Myers. It could not be said better. … [Read more...] about Sell Electrons Not Atoms
Small Business Marketing Tips for 2022
During 2008 to 2022, I consulted with over 300 small businesses. I noticed consistent challenges and themes that often surfaced. Relative to the digital world that all small businesses must navigate, below are twelve small business marketing tips for 2022. Apply one per month. Bite size pieces. … [Read more...] about Small Business Marketing Tips for 2022
Sandy Hook and Non-Profit Marketing
As a nation our hearts are sad. As a dad of three kids my heart is sad. Many are facing a loss for words in the Sandy Hook Elementary shooting. As we wait with patience in the midst of grief, news reports, and solutions my thoughts recently went to a subcategory of small business marketing: … [Read more...] about Sandy Hook and Non-Profit Marketing
Story Marketing and Being Different
I can't get story marketing off my brain. It has engrossed my thinking lately. In part, because the theme and concept keeps hitting my marketing radar. As I meet with numerous small business clients, I see the concept of story turning on ideas and generating content for many small businesses. … [Read more...] about Story Marketing and Being Different
