Clark Whelton, from the City Journal, writes a fantastic article on vagueness in language. "Like," I mean, "stuff" like this is awesome and "amazing." This is "totally" relevant to marketing and how we speak, think, and communicate without even noticing. It speaks for itself. I posted some … [Read more...] about “Like” Marketing Communication
marketing communication
How to Deliver a Quality and Value-driven Presentation
We’ve all sat through the painful experience of a PowerPoint presentation gone wrong. No organization, too much text, too long, a speaker with no eye contact plus boring delivery, and, so many bells and whistles that you feel like you’ve been to the movies and not a solid, cogent, value-oriented, … [Read more...] about How to Deliver a Quality and Value-driven Presentation