In the spirit of the Holiday season, how about moving from a Holiday Calendar to a Content Calendar? I know you're busy with shopping, business, family, and just the year-end rush. In just a few short weeks we move from 2010 to 2011. Yes, life at the speed of time. It just doesn't slow down! Why … [Read more...] about Marketing Tip: Plan Your Small Business Content Calendar for 2011
marketing communications
Change Your Subject Line Oil: The Case for E-mail Marketing
Subject Line Tips The following points speak for themselves regarding the value of e-mail marketing for the typical small business: According to eMarketer, 91 percent of Internet users between the ages of 18 and 64 send or read e-mail. Over 147 million people use e-mail every day in the U.S. … [Read more...] about Change Your Subject Line Oil: The Case for E-mail Marketing
Do You Have a Social Media Strategy?
I love this quote, from Zack Swire of SWIRE, a marketing communications agency: “Many companies just go out there and get on Facebook. They say, ‘I’ll put an intern on that.’ But you have to know whether or not it’s a natural extension of your brand,” says Swire. “Do you have a business plan … [Read more...] about Do You Have a Social Media Strategy?
