Dr. Philip Kotler Knows Marketing My book on Internet Marketing is available worldwide Dr. Philip Kotler, one of the world’s leading authorities on marketing, and the S.C. Johnson Professor of International Marketing at the Kellogg Graduate School of Management, Northwestern University, includes … [Read more...] about Dr. Philip Kotler Defines Marketing
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The Marching Orders of Marketing
"Do you remember in classical times when Cicero had finished speaking, the people said, 'How well he spoke'--but when Demosthenes had finished speaking, the people said, 'Let us march'?" Adlai Stevenson, in introducing a candidate for the Presidency who succeeded where he failed, in Los Angeles, … [Read more...] about The Marching Orders of Marketing
