Stop. Ask yourself some questions. Do any of the following questions apply to your small business and its marketing mix? 1. Do you need to modify your mix? 2. Is your product best sold directly or through distribution? 3. Brainstorm on all the promotion events that are a fit for your … [Read more...] about The Marketing Mix: Questions and Action Items
marketing mix
Philip Kotler and The Ten Commandments of Marketing
As I have written before, Philip Kotler has forgotten more about marketing than most of us will ever know. The "Ten Commandment" metaphor provides a marketing compass from which a small business can make decisions and plan its marketing strategy. As you read Kotler's commandments below, just insert … [Read more...] about Philip Kotler and The Ten Commandments of Marketing
Products Are Like Kids
Kids Are Like Products I have three kids. They are each different and unique, yet they all go through consistent stages in their lives. For example, the needs of my infant son were as different as day and night from those of my daughter. He was hungry all the time! And when he would try to get my … [Read more...] about Products Are Like Kids
